IvyDate, a newly founded dating Web site aimed at graduates of the Ivy League, hopes to capitalize on the intriguing effect of selectivity. By making social media exclusive, they made it attractive. ![]() ![]() In The Social Network, one of the purported inventors of Facebook uses an email address to explain why his social media site will prevail: “.” The words drip with elitist arrogance but they hold some truth.
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